Huludao children's clothing custom manufacturersIt is believed that the brand positioning and market segmentation of children's clothing have become the key factors that can not be ignored in modern times. The in-depth cutting of the market makes the enterprise more clear about its own position and makes the whole enterprise form a strong joint force. The initial segmentation of the market has formed men's clothing, women's clothing, children's clothing and so on. Businesses often need to be subdivided on this basis.

Huludao children's clothing custom manufacturers believe that for the children's clothing market, children's clothing covers all the clothes of people aged 0-16. According to the age can be subdivided into baby clothes, children's clothing, children's clothing, children's clothing, children's clothing, juvenile clothing. Judging from the reality of the domestic children's clothing market, the development of domestic children's clothing, children's clothing, children's clothing, and children's clothing has begun to take shape, with obvious industrial levels, with its own leading enterprises and a relatively large number. Children's and juvenile wear is relatively weak, especially juvenile wear, almost replaced by adult casual wear. This is just the reality of the Chinese children's clothing market in the market category.

Huludao children's clothing custom manufacturers believe that children's clothing enterprises can locate children's clothing and segment the market by age. According to children's physical characteristics, design requirements and consumption characteristics, it should be subdivided into: 0-year-old baby clothes, 1-3 years old children's clothes, 4-6 years old children's clothes, 7-9 years old middle-aged children's clothes, 10-12 years old children's clothes, 13-16 years old children's clothes.

Only by locking in a certain market area can we really understand the needs of this market segment, as well as the purchase choices and preferences. When the market is saturated, companies that specialize in a certain market segment can also win enviable success.

　　Huludao children's clothing custom manufacturersIt is believed that the domestic children's clothing market is extremely short of 12-16-year-old children's clothing in the age series, and the specifications are even more chaotic, especially for older children. This makes wearing school uniforms and sportswear seem to be the "spot color" and "patent" of children of this age ". The reason is that people aged 12-16 are difficult to grasp in color, fabric, style and price. The material used for juvenile clothes is close to that of adults, but the price does not reach the price of adult clothes. The psychological state of children at this age also has the characteristics of children. In addition, the development varies greatly, overweight and pianthin children more difficult to design. Companies that lock in this children's clothing market need to have an in-depth understanding of the psychological state of this group, and give them a positive, dream-seeking, and "sunshine" life pursuit connotation. For example, because of the monotony of wearing school uniforms for a long time, it can cater to a person's personality, work hard on colors, and make him have preferences; it caters to the psychology of chasing stars and trends. In addition, creating a unified atmosphere at the contact point of communication can also form a higher reputation and loyalty in market awareness.

These are some knowledge points about children's clothing. I hope you can seriously study and understand the relevant knowledge.